4 TIPS TO KNOW FOR SUCCESSFUL PACKAGING

 

Personalized packaging is a powerful differentiator. Closely linked to your brand image, it is not only used to contain or protect your product! It is an essential communication tool for a successful marketing strategy, capable of both seducing your target audience and triggering the purchase. You still have to know how to express and translate your brand's uniqueness, positioning, and history.

 

HOW TO MAKE A GOOD PERSONALIZED PACKAGING?

BET ON A SINGULAR SHAPE

At first glance, the packaging is identified by its shape. With color, these are the first lines of reading that hold consumers' attention on a shelf or a web page. A determining element of a product's identity, the shape of your personalized packaging, fulfills both technical (handling, ease of transport, storage, etc.) and marketing (brand image, capacity for innovation, etc.) functions.

Some companies have made it their trademarks, such as SM Custom Packaging Canada and its iconic glass bottle. The brand has opted for food packaging with an original design: the flagship ingredient of its recipe directly inspires it. Evoking the shape of an orange, this packaging is easily recognizable by consumers. A round and distinctive shape, with soft curves, has made the international reputation of the brand.

DELIVER A POWERFUL MESSAGE

Don't hesitate to use your packaging to tell a story. The way your product is packaged says a lot about your brand: take advantage of this communication medium to deliver a particular message, convey an emotion, and convey your values​or even your vision of the sector to your customers! Keep in mind that there is a story behind every design, and it would be a shame not to highlight it. Are you the leader of an ethical and eco-responsible startup? In this case, do not ignore eco-packaging.

Take the example of the natural cosmetics brand Lush: its personalized packaging is the tangible representation of its commitments. Minimalist and 90% recyclable, the famous black pots can even be brought back to the store in exchange for a free mask. To go even further, the brand personalizes each packaging with a sticker on which appears the first name of the person who prepared the beauty product. Loyalty and notoriety guaranteed! SM Custom Packaging provides the best custom boxes USA and Canada.

 

Lush's custom packaging

In addition to sharing your values, why not appeal to the emotions of your target customers? The startup is positioned as an accomplice of the consumer, and the relationship goes beyond unboxing thanks to social networks. The clever idea is that nearly 40% of consumers say they frequently share packaging on the networks if it is "interesting". Result? A cheap but effective personalized packaging, thanks to the well-found catchphrase inscribed on the cardboard bag. In line with the fun brand image of the startup, it reinforces the feeling of belonging to a community. A great idea to remember to boost your brand's notoriety.

PLAY ON THE SENSES OF YOUR TARGET

In addition to arousing emotions, the packaging is also a story of sensoriality. Playing with the senses of your customers allows you to pique their curiosity. You invite him to come closer, to seize the product. Designing your personalized packaging considering sight and touch (or even smell, hearing or taste for the most creative) means giving it a real identity. Betting on a play of materials and textures is, therefore, a strong vector of differentiation. It's an idea that works very well to communicate you’re positioning, like SM Custom Packaging and its emblematic boxes of extremely sophisticated macaroons.

The SM Custom packaging USA creates trendy packaging by choosing packaging that looks like a box. Pastel colors, soft-touch, and finishes silky ribbon, golden borders such as engravings: the whole provides a pleasant feeling to the touch while maximizing the high-end appearance of the brand.

CREATE A UNIQUE DESIGN

If the packaging must respect certain constraints inherent to the product or the regulations of your sector of activity, it also allows you to be creative. An original graphic is essential to appeal to your target and establish contact with them. Take care of the design of your personalized packaging so that it is instantly recognizable. Whether in an e-shop or on the shelves of a physical store, custom packaging for small business and minimalist graphic shapes, easily remembered, will have a better chance of standing out from the crowd.

Sometimes tart or sometimes sweet tea boxes are directly inspired by the properties of their organic infusions for their color. This palette judiciously brings out the little bird, an emblem of the brand. The set is part of the brand's graphic universe, and the design is easily adaptable for the entire range. Successful bet for the young company revolutionizes the world of infusions thanks to these innovative boxes that do not leave consumers indifferent.

 

CALL A PROFESSIONAL DESIGNER FOR YOUR PACKAGING

Need a packaging design that reflects your image? Get custom packaging boxes with logo in a few clicks on our platform. Cardboard packaging, labels, product packaging: surround yourself with the best graphic designers to dress up your product and obtain a visual that suits you. In addition, our project manager supports you throughout the design period, from writing the brief to final delivery. So, ready to test an agile and innovative solution for your creative projects?