What is a blog?
The Blog is that the abbreviation of a compound English word
"Weblog", which suggests "Journal". it's wont to describe
the periodic publication of articles during a digital medium.
The Blog quickly met with great success because of its
innovative and intuitive nature. Used wisely, it allows you to speak about your
business and your activity effectively. It offers great editorial freedom and
interaction with visitors, because of the likelihood of posting comments on
each article. The Blog allows you to publish articles instantly or schedule
them for later publication.
Having become an important ally for marketing and
communication officers, the Blog still features a bright future before it. it's
now an integral a part of an efficient SEO strategy.
Considering that an internet site may be a set of resources
accessible via an internet address, called a URL, that it's hosted on an
internet server and allows the publication of textual and multimedia content, a
blog may be a website.
The Blog may be a sort of website during which it's possible
to publish articles, also called posts, chronologically.
Everything is feasible with a blog. Of course, the Blog are
often integrated into commercial sites also as showcase sites.
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The advantages of starting a blog
• Optimize your natural referencing: indeed, via a blog,
you'll work on many keywords
• Generate qualified traffic: additionally to generating
traffic, we'll be ready to attract the visitors we would like to focus on
• Convert traffic into leads: the Blog is that the perfect
place to get leads, especially through the implementation of an Inbound
Marketing strategy
• Boost notoriety: who says traffic says notoriety, of
course!
• Improve the brand image: the Blog, if it's related to an
honest content strategy, will improve its brand image
• Attract new customers
• Customer loyalty
Blogging improves your visibility.
Creating a company blog is a superb thanks to optimize your
visibility on digital media. High on the list of actions to spice up its
natural referencing, the Blog has become a beautiful added value and
straightforward to line up.
Creating a blog will allow you to post quality content and
use keywords that match your industry. The keywords correspond to queries
searched by Internet users.
Generating backlinks
Having a worked and optimized blog is that the assurance of
seeing its traffic increase. because of creating new quality pages, on the one
hand, because of the generation of backlinks.
The backlinks are links from site A pointing to site B and
increasing the authority of an internet site , and thus its visibility.
If your articles are interesting, you'll get spontaneous
inbound links to your site. Backlinks allow Google bots to ascertain the
relevance of an internet site .
Added value for the customer
The creation of a blog isn't only a part of an SEO issue.
A real showcase for your activity, the Blog is beneficial
for showing the human side of a corporation and giving shape to a corporation .
Like social networks, the Blog conveys the company's values and makes it
possible to make a true relationship of trust with customers and future
customers.
It also makes it possible to answer commonly asked questions
and, therefore, to assist the customer in his navigation journey. Corporate
blog posts are considered high-value, branded content.
Thanks to the Blog, the corporate can demonstrate its
expertise to its customers and build a solid brand image.
Improve your internal network because of your
corporate Blog
The inner mesh is to make internal links, that's to mention
, create links to the strategy of your website pages.
These links must be created as naturally as possible to
avoid being penalized by Google. to try to to this, rationalize the quantity of
links per page and vary the anchors the utmost amount as possible.
A good internal link should make it possible to offer juice
to the foremost important pages of your site. On your blog, you'll be ready to
make links pointing to products or product categories you would like to push.
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